Basics of SEO Optimization - What is SEO?

By Milan Mušicki


Search Engine Optimization - SEO is the process of optimizing the content of your ‘website’ for search engines. This gives you better and more beautiful ‘online’ visibility of your brand. Billions of searches are done online every day. That means an immeasurable amount of specific traffic with great intent.

Many people look for certain products and services intending to pay for those things. These searches are known to have a commercial intent, which means that their search clearly shows that they want to buy something you offer. Sounds relatively simple. But SEO is a moving target, even for experienced marketers.

Search engines collect millions of pieces of miscellaneous content and make estimates using a handful of factors to determine which content is most likely to respond to your query. With SEO, you improve and enhance the ranking of your site in the ‘organic’ or ‘unpaid’ section of search results.

What is Google Search Engine?

Internet browsers are used a lot nowadays, practically the first thing we do when we want to go ‘online’ is to open an internet browser. Depending on the preferences of the users and their affinities, everyone has the opportunity to choose the search engine that they like the most or that suits them best. Almost every household has an internet connection, whether it is via a mobile phone, laptop, tablet, or some similar device, so it is very easily accessible and accessible. We can say that Google search engine is probably the most popular and best internet search engine in the world. Most internet users use the Google search engine and for most, it is the basic and main program for surfing the internet world. The services that these ‘giant’ offers are various and quite high quality, which are constantly being improved day by day. The authors try to make the search as simple as possible, and thus faster and better so that users wait for only a few hundredths for the search results.

How Does Google Search Engine Work?

Probably many of us have wondered how Google search engine works? By combining keywords and link popularity, it determines the relevance of web pages, which will be displayed in search results. GoogleBot is a mechanism that collects data, searches the entire world of ‘web’ sites, and takes some of the content into its database.

In short, it’s Google’s web crawling bot - sometimes called a ‘crawler’ or ‘spider’. In other words, it is a program that is optimized for researching web pages on the Internet. It's almost certain that GoogleBot will find your site sooner or later, so in theory, you don't have to do anything. However, there are steps you can take to reverse this. This is a vital aspect of search engine optimization (SEO) - the process of customizing your website and content so that it ranks high in search engine results.

Grow Your Business With Quality SEO

Needless to say, the Internet alone has changed the world we live in. Many customers today look at potential services or products on the Internet first, before deciding on a further step. Any content that you want to place online, and whose main purpose is to improve the business, to achieve what it intends to do, and that is to encourage a potential customer to take action or buy a service or product that you promote - it is necessary to be optimized. for search engines to be in front of your potential client.

SEO Optimization - What is SEO Optimization?

"Tell Your Story"

People are not tied to mere information - people are driven by a story. Simply put, our brains are such that it is easier to remember and think through stories than through facts. Tell us how and why did you start your business? What do you think about current trends? Etc. etc. Be free, show your customers that there are people behind your brand. This will make it easier for your customers to identify with you, which will bring you, loyal customers and customers, in the long run.

Why is SEO Crucial For Small Businesses?

One of the largest reasons why SEO is crucial for small businesses is that more than half of all website traffic generates ‘organic’ or unpaid searches, while paid searches only make up ⅕. If you are a small business trying to reach customers in your area, SEO is important because it allows them to find you first. SEO helps small business owners create fast, robust, and user-friendly sites that rank higher in search engines, which in turn helps bring more qualified leads to their sites and ultimately increases conversion rates. If we had to define it, we might say that SEO is full of life practice of website optimization, to become a recognized authority on a particular topic.

How Can VM Digital Help You With That?

VM Digital is an SEO services company, enamored with the success of the client. It formulates unique internet marketing techniques to gain the best rankings and conversions supported on various aspects of the industry. Although we focus on SEO, we also include marketing experts, analysts, and writers, add social media marketing, conversion rate optimization, reputation management, and marketing automation to make our results require a higher level. Guided by experience and knowledge in the field of digital marketing, we are convinced that we can find a winning formula for the success of your business.

"Let us show you opportunities for your business that you haven’t even thought about." Vladimir Milić, CEO & Founder of VM Digital

VM Digital has a handful of well-executed projects and collaborations with hundreds of satisfied clients. Guided by experience and knowledge in the field of digital marketing, we are convinced that we can find a winning formula for the success of your business.